Solar Gangnam Style
SolarEdge 2012 Happy Holidays Clip
One thing I can say about the music for this year’s video, the decision to go with Gangnam Style was easy and almost unanimous.
So we had a song and we had a concept – we wanted to do the solar dance, something fun and happy that everyone can relate to. We also knew we want it to include SolarEdge employees only. No professional actors, singers, dancers. But
then we thought – seriously? We don’t have employees that are actors, singers, dancers. Will our engineers, salesmen and operation staff be willing to participate? Will they manage to do it nicely?
We wanted to include in the video as many employees as possible, and surely anybody who wants to be in it, but what do we do with the >40 employees we have in offices around the world? Naturally, we wanted all our colleagues from the Munich, Fremont CA, Tokyo, Shanghai, London, Paris and Treviso to participate, but time and budget limitations did not allow filming them. Here is the solution we came up with…
We had plenty of adventures. We had to keep in mind the safety rules while dancing on the roof, we managed to schedule shooting in the few sunny days between the winter storms, we somehow managed to keep the locations at least whole if not clean and tidy, and more…
…But forget about logistics, above all, making this video was, as it was in previous years, fun, fun, fun!
We hope you get the same feeling watching it!
Oh, and one more thing about this song, even after listening to it almost non-stop for the last couple of weeks during writing the lyrics, recording, shooting and editing, I can honestly say – you just can’t have too much of it. Even in the millionth time of hearing it, when I get to minute 1:07, hearing “now it’s solar time”, I start jumping. Play it again, see for yourselves…
For more “making of” pictures, go to our Facebook page and click the Like button
We'd like to thank the amazing team that made this video with us:
Producer and Cameraman: Kfir Harbi
Director: Tsachi Portnoy
Choreographer: Dana Parnes Raz
Lighting : Yossi Levy
Editor: Yuval Levi
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