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Generate better residential and commercial solar leads with SolarEdge

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Anna Ben-David

Content Writer

April 12, 2021 Comments ()
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Generate better residential and commercial solar leads with SolarEdge

The solar industry is becoming more competitive, especially as the cost of PV hardware drops and governments reduce subsidies. This means that many installers are looking for new ways to generate solar leads while maintaining profitability. Here are a few ways SolarEdge can help do just that.

Solar Leads Generation with Successful SolarEdge Sales Training: Sign up to the EDGE Academy

It may sound clichéd, but knowing your audience is your most important insight when generating solar leads. Only a few years ago, purchasing a PV system could be considered akin to buying an air conditioning unit whereby end users would simply rely on the advice of the installer. Today, however, homeowners do their own research to better understand their investment. For the installer, this means that you need to become an expert in the different types of modules and inverters that work best for various roofs, along with the various bells and whistles of each system. You need to be prepared to answer more technical questions about subjects such as safety, system comparisons, smart energy features, warranties, overall energy production, and more.

SolarEdge offers free training sessions, including seminars and webinars for you to become an expert on our products and solutions. Installers can also register for our EDGE Academy series of online training courses which allow you to learn and become a certified installer at your own pace. With user-friendly webinars, practical installation ‘how-to’ videos, and hands-on training sessions like “How to become a smart energy sales expert,” installers and sales reps alike can maximize their usage of our offerings and create more value for their customers.

Edge Academy
Existing installers can learn how to generate solar leads by joining the EDGE Academy to take our online sales training courses.

Decrease acquisition costs and improve customer ROI with SolarEdge’s residential PV solution

Homeowners often focus on solar modules when deciding on a PV system, since they are the most visible component, but it is actually the inverter selection that is key. The inverter is critical because it influences energy production, design, safety, ROI, monitoring, and other important considerations. By selecting a SolarEdge inverter with module-level maximum power point tracking (or MPPT – more on that here), you have increased energy production, more design flexibility for more modules on the roof, enhanced safety, and higher definition  monitoring. How does this help you generate more leads? With more design flexibility, you can sell a larger system, which means a higher ASP. Another benefit is that offering larger PV systems can help you win more bids. For homeowners, the larger the PV system size and increased energy production, the faster the ROI on their PV investment.

Enhanced  safety, which comes embedded with every SolarEdge system, can also help improve your residential sales. As safety standards in PV systems become stricter, the costs of implementing safety features can be costly. When this safety is already built-in at no extra cost to you or the homeowner, you gain another competitive advantage.

Another way to increase ASP is to offer more than just a PV system. Homeowners can enjoy even greater benefits from their investment by adding storage, EV charging, or other smart energy devices to increase their self-consumption and meet their evolving energy needs. The full SolarEdge home ecosystem, which can be expanded to include additional smart capabilities either now or in the future, provides you with additional opportunities to increase your average revenue per sale.

Another way to turn leads into sales is by installing an energy meter even before installing a PV system. This enables your solar leads or potential customers to track how much energy they consume in their homes and understand how much they can save on their electricity bill with a future PV system, battery, or smart energy devices.

Familiarize yourself with SolarEdge’s design software

SolarEdge’s Designer is a PV design tool that can help you make more compelling proposals for solar customers by planning, building, and validating systems using satellite imagery. Before your first meeting with your customer, design a system without having to perform onsite surveys that includes 3D simulations and accurate energy usage estimations.

Generate solar leads for your installation business

Get more qualified solar leads and referrals with SolarEdge’s PV monitoring and enhanced service offering

With SolarEdge’s free monitoring platform, homeowners can view and interact with their PV system - essentially providing them a window into their energy usage, home consumption, and environmental benefits. This not only gives them confidence in their system performance, but it also motivates them to share it with their friends - through word of mouth, messaging apps, email, social media, and more. Having a monitoring site with your company logo allows them to easily share this information at the push of a button.

Monitoring Platform

They say referrals are the best type of sale, and this is also true when it comes to getting qualified solar leads. Potential solar buyers take to online reviews to share their experience with installers, and reading these reviews is an important part of the decision-making process for potential customers. Keep in mind that people are more likely to leave a review when they’ve had a negative experience, so getting good reviews from customers is gold. One of the best ways to generate solar leads by getting great reviews is to make sure that system owners are content with their system and level of service.

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